Case Study: eAdvisor System Increases Efficiency

Service Lane eAdvisor – Technology That Drives the Service LaneCase Study: eAdvisor System Increases Efficiency

How Rick Hendrick Chevrolet Increased Service Sales by $20,000 Per Month

Measurable Impacts

  • In less than six weeks, they saw a three-tenths of a percent increase on customer pay per RO
  • Increase of $20k in service sales per month
  • An overall annual sales increase of more than $240,000

I didn’t change anything else. I didn’t hire an advisor. I didn’t change my Labor Rate. I didn’t have any specials. I didn’t have any menus. Nothing changed, other than eAdvisor.

— Mark Christian, Service Operations at Rick Hendrick Chevrolet in Buford, GA

The Challenge

After using the eAdvisor scan tool for the first time, Mark Christian, director of service operations at Rick Hendrick Chevrolet in Buford, GA, saw an opportunity to make life easier for his service advisors.

The Solution

The eAdvisor system streamlines the write-up process. It automatically pulls vehicle information (VIN, Odo, DTCs and more) service contract info, recalls, and OEM recommended maintenance menus. This system guides service advisors’ actions during customer check-in, so the process is always consistent, correct, and automatic. It reduces the chance for human error when inputting information like the VIN and mileage, so reports are always accurate. Christian knew eAdvisor was the perfect solution for his advisors. Not only would it allow for consistency, but each advisor would “have more swings at bat” for upsell opp.

The Result

Maintenance and warranty information, direct from the manufacturer, helped increase customers’ trust in their advisor’s service recommendations. And with it, a significant increase in service revenue. eAdvisor is a game-changer.

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