It costs dealerships 7 times more to gain new customers than to keep existing ones. In fact, Harvard Business School found that increasing customer retention by just 5% can lead to a 25%-95% profit increase. However, due to technological advancements, cars live longer and people are keeping them longer (around six years for the average person). But […]

Dealerships have always relied on their service departments to make a profit and keep more customers. While experts say fixed-ops sales are increasing across the board – up 5.6% since last year – service departments need to stay on top of their customer service game if they want to stay profitable. So, here are a few retention pointers.  […]

Though many dealerships lose service lane customers once their vehicles fall out of warranty, with the right tools, retaining customers is possible. Here are 5 ways to retain more customers and increase customer loyalty.  1. Perfect the Check-in Process  We’ve said it a million times and we’ll say it again: the write-up will make or […]

Fact: most people hate having their vehicle serviced. It’s one of those necessary, time-consuming evils. There are many reasons why people feel this way, but the biggest is due to unscrupulous repair shops pushing unnecessary repairs. And while most businesses are “innocent until proven guilty” car repair shops, including dealership service departments, must “prove” their innocence before […]