eAdvisor Speakers: Brian Michaels – National Sales Director & Paige Cromer, National Sales Performance Strategist In this episode, Brian and Paige reveal powerful strategies to improve your service lane operations. During the episode, you’ll discover: If you’re already an eAdviser customer, thank you! Please share your experience with fellow dealers. If you’re not yet using […]
eAdvisor Speakers: Brian Michaels – National Sales Director & Lori Becker, Chief Relations Officer for TEXT2DRIVE In this episode, eAdvisor’s Brian Michaels and TEXT2DRIVE’s Chief Relations Officer, Lori Becker, unveil the secrets to using texting as a powerful tool for service and customer life-cycle marketing. In this on-demand recording, you’ll learn: If you’re already an […]
As the old service saying goes, fixed absorption will always carry the store. Read on to learn how an old F&I axiom can ensure that’s always true. “Present 100% of your products to 100% of your customers 100% of the time” is the credo F&I pros follow — at least for those living above $1,500 […]
eAdvisor Speakers: Brian Michaels – National Sales Director & Paige Comer – National Sales Performance Strategist In this on-demand recording you’ll learn: The Secrets Beyond the Service Lane In contrast to the hushed atmosphere of Vegas, your service lane plays a central role in daily interactions, where both positive and negative experiences echo among friends, relatives, […]
You likely already know that selling tires is a good way to increase both customer satisfaction and your overall revenue, but do you know how to make the process easier and more profitable? There are two components to making tire sales quick and straightforward: “Seeing is believing” and “Showing is selling”. Customers must literally “see” […]
Customer retention is huge for service lanes. Improving retention could mean the difference between a thriving business and a failing one. You know how hard and expensive it can be to get customers to your service lane in the first place. Don’t lose them once you’ve got them. Use these strategies to make first-time customers […]
In the service lane, increasing profits relies on the culmination of several small actions. However, many service managers overlook the details because they are too focused on increasing repair orders and hitting metrics. Superb customer service and efficient processes are the foundations of generating revenue – it’s called the service lane after all. So, here […]
It costs dealerships 7 times more to gain new customers than to keep existing ones. In fact, Harvard Business School found that increasing customer retention by just 5% can lead to a 25%-95% profit increase. However, due to technological advancements, cars live longer and people are keeping them longer (around six years for the average person). But […]
Though many dealerships lose service lane customers once their vehicles fall out of warranty, with the right tools, retaining customers is possible. Here are 5 ways to retain more customers and increase customer loyalty. 1. Perfect the Check-in Process We’ve said it a million times and we’ll say it again: the write-up will make or […]