eAdvisor Speakers: Brian Michaels – National Sales Director & Paige Cromer, National Sales Performance Strategist In this episode, Brian and Paige will delve into the critical aspects of pricing and advertising maintenance services, highlighting their pivotal role in shaping your customers’ perceptions of your competitiveness in the market.  During the episode, you’ll discover: If you’re […]

eAdvisor Speakers: Brian Michaels – National Sales Director & Lori Becker, Chief Relations Officer for TEXT2DRIVE In this episode, eAdvisor’s Brian Michaels and TEXT2DRIVE’s Chief Relations Officer, Lori Becker, unveil the secrets to using texting as a powerful tool for service and customer life-cycle marketing. In this on-demand recording, you’ll learn: If you’re already an […]

Customer retention is huge for service lanes. Improving retention could mean the difference between a thriving business and a failing one. You know how hard and expensive it can be to get customers to your service lane in the first place. Don’t lose them once you’ve got them.  Use these strategies to make first-time customers […]

It may seem obvious and even redundant, but don’t underestimate your service lane and fixed operations as a significant source of profit. On average, fixed operations account for a notable percentage of a dealership’s total sales and contribute over half of its overall gross profit. These figures have increased year after year, and even if […]

You likely already know that selling tires is a good way to increase both customer satisfaction  and your overall revenue, but do you know how to make the process easier and more profitable? There are two components to making tire sales quick and straightforward: “Seeing is believing” and “Showing is selling”. Customers must literally “see” […]

This should go without saying, but vehicle sales are not the only significant source of income at your dealership. In fact, most dealers work hard to make sure their fixed operations, and specifically their service departments, are important contributors to their overall revenue and dealership profitability. Service contracts and extended warranties can play an important […]

As the old saying goes… The only way to increase profits is to reduce expenses and/or increase revenue. And, while this is generally true, in the service lane it’s easier said than done. In an ultra-competitive industry like retail automotive, you don’t want to raise prices and scare customers away, which leaves reducing expenses. And, […]

In the service lane, increasing profit relies on the culmination of several small actions. However, many service managers overlook the details because they are too focused on increasing repair orders and hitting metrics. They don’t always realize that meeting sales goals is all about the (seemingly) little things. Superb customer service and efficient processes are […]

In the service lane, increasing profits relies on the culmination of several small actions. However, many service managers overlook the details because they are too focused on increasing repair orders and hitting metrics. Superb customer service and efficient processes are the foundations of generating revenue – it’s called the service lane after all. So, here […]

The dealership loyalty landscape is changing by the day. As boomers age, millennials are driving industry behavior, yet most service departments refuse to adapt. If you sit idly by, you’ll miss out on profit opportunities. And because customer loyalty is an ever-changing trend, service departments need to keep ahead of it. So, here are some common misconceptions […]