Customer retention is huge for service lanes. Improving retention could mean the difference between a thriving business and a failing one. You know how hard and expensive it can be to get customers to your service lane in the first place. Don’t lose them once you’ve got them. Use these strategies to make first-time customers […]
It may seem obvious and even redundant, but don’t underestimate your service lane and fixed operations as a significant source of profit. On average, fixed operations account for a notable percentage of a dealership’s total sales and contribute over half of its overall gross profit. These figures have increased year after year, and even if […]
You likely already know that selling tires is a good way to increase both customer satisfaction and your overall revenue, but do you know how to make the process easier and more profitable? There are two components to making tire sales quick and straightforward: “Seeing is believing” and “Showing is selling”. Customers must literally “see” […]
Running a profitable service lane has never been an easy task. Over the past year, it’s been tougher than ever. Social distancing notwithstanding, customers should expect to receive a full-service experience at the dealership. But how do you maintain a cohesive customer relationship when customers are increasingly interested in online shopping and contactless service? Maintaining all […]
This should go without saying, but vehicle sales are not the only significant source of income at your dealership. In fact, most dealers work hard to make sure their fixed operations, and specifically their service departments, are important contributors to their overall revenue and dealership profitability. Service contracts and extended warranties can play an important […]
As the old saying goes… The only way to increase profits is to reduce expenses and/or increase revenue. And, while this is generally true, in the service lane it’s easier said than done. In an ultra-competitive industry like retail automotive, you don’t want to raise prices and scare customers away, which leaves reducing expenses. And, […]
Customer retention is huge for service lanes. Improving retention could mean the difference between a thriving business and a failing one. You know how hard and expensive it can be to get customers to your service lane in the first place. Don’t lose them once you’ve got them. Use these strategies to make first-time customers […]
In the service lane, increasing profit relies on the culmination of several small actions. However, many service managers overlook the details because they are too focused on increasing repair orders and hitting metrics. They don’t always realize that meeting sales goals is all about the (seemingly) little things. Superb customer service and efficient processes are […]
In the service lane, increasing profits relies on the culmination of several small actions. However, many service managers overlook the details because they are too focused on increasing repair orders and hitting metrics. Superb customer service and efficient processes are the foundations of generating revenue – it’s called the service lane after all. So, here […]
It costs dealerships 7 times more to gain new customers than to keep existing ones. In fact, Harvard Business School found that increasing customer retention by just 5% can lead to a 25%-95% profit increase. However, due to technological advancements, cars live longer and people are keeping them longer (around six years for the average person). But […]